The Secret Of CoComelon: How One Dad's Hobby Turned Into America's Most-Watched YouTube Channel

A Youtube channel aimed at preschool-aged viewers has built its streaming empire on catchy nursery rhymes and colorful animations, as it now aims to launch beyond the screen into merchandise and other products.

CoComelon started out as a hobby for one Orange County, California couple fifteen years ago after they decided to make short animated videos as a way to entertain their sons.

Jay Jeon, founder of Treasure Studio, Inc. that creates CoComelon, had experience as a filmmaker and storyteller. His wife worked as a children’s book illustrator.

Together, their talents combined to produce Youtube’s most-viewed channel in the...