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Virtual Reality or VR, as it’s commonly called, uses computer technology, creating a simulated environment. Instead of viewing a screen, like traditional interfaces, VR puts users within the experience, immersing them in a place where they can interact with 3D worlds. A lot of modern-day technology is pushing toward VR when training people in various fields, including training pilots, race car drivers, or even playing sports for entertainment, which is simpler with the use of VR.

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While some airlines have already pioneered in-flight virtual reality (VR), a number of airport lounges are also starting to experiment with the technology. The first movie …

Augmented Reality and Virtual Reality are today’s trending topic. It is estimated that both technologies will explode in the coming years. Our future is going to run with AR and VR. In the coming years, people will become addicted to the use of these technologies as everything will run using AR and VR.In today’s time, every single person is adopting the technological trend and is going mobile using all the new technologies. By 2020, the total revenues in Augmented Reality and Virtual Reality will reach above 160 billion. A lot of changes are coming in the path of technology and these changes will fuel the market growth and provide new opportunities for business owners as well as to customers.

Virtual Reality

Virtual Reality disconnects people from the real world and takes them to another world where they can feel like they are living there, this is called the digital environment. This is the new technology generated with the help of software that creates an environment where people feels like they are actually living there. By creating an unreal and imaginary world, you can build environments that people can feel as well as enjoy just like the real world.

Virtual Reality is present in the market since many years, though some people are still not aware of this technology. Now, this technology is rising at an unstoppable rate and seems to have no end. In this super-technological world where nothing seems difficult, Virtual Reality can create unexpected situations and environments.

Augmented Reality

Augmented Reality is the new evolving technology with the potential to bring awesome virtual effects for humans. Augmented Reality has the ability to provide enhanced effects to people with the help of a new digital layer. AR offers more powerful effects when people wear the devices and got to face the same feeling as if they were standing in that actual environment. Compared to Virtual Reality, Augmented Reality provides a more powerful environment to people who are feeling it with the help of strong 3D effects. It helps people add a new layer between the actual and virtual world and helps them feel in a real way. Augmented Reality helps to add more features like it provides effects like human senses hear, feel, smell, and sight.

Augmented Reality/Virtual Reality for your business

Augmented Reality and Virtual Reality are with no doubt the top most evolving technologies that are taking the business to another success level. Industry owners are continuously looking for better technological updations to increase the standard of their business. Even customers always want the best and updated products from the market. Various industry sectors like Manufacturing, Healthcare, and Transport are exploring their reach and adopting Augmented Reality and Virtual Reality concepts. Entrepreneurs from different industry sectors are trying hard to find new and innovative technologies that will help their business to outshine and stand unique among competitors.

Product prototyping

In today’s time, every entrepreneur is aiming to improve their products and manufacturing style with the help of innovative technology. As the world is evolving with trending technologies to grab Augmented Reality and Virtual Reality, it has become an essential task for each business owner to look into this matter. If you want to stand among the top most entrepreneurs, then it is highly important to walk with current technologies. This is the time when you should look for improving your product base and add some value in it for delivering the best customer experience.

With the invention of Augmented Reality and Virtual Reality, you can boost the performance of your products based on different industries. Product prototyping will completely be digitalized with the help of AR and VR and you can experience it with a 3D view. This will definitely create a new path for manufacturing industries to save a lot of time as well as cost.

Augmented Reality in the transport industry

Augmented Reality is playing an important role in the transport industry. The transport industry is growing with the help of Augmented Reality concepts. The whole transport method is getting refined by using AR methods. You can track the vehicle status in a more appropriate and real ways using the AR devices.

With smart glasses connected to Augmented Reality technology, you can face safer road trips and traveling with your vehicle. The sensors attached to the smart glasses help keep track of your route. In this manner, one can face better road trips using smart glasses and this will definitely provide a huge profit to travel industry. That’s why business owners are looking forward to integrate their travel industry with Augmented Reality for delivering better features at the customers’ side.

Augmented Reality and Virtual Reality in the healthcare industry

With the evolving technologies, AR and VR are booming in the healthcare industry. Now, with the help of Augmented Reality, the surgeries can be performed more accurately. As with AR, you can view the organs from multiple angles in 3D view and in real-time. This is the biggest advantage of surgery as the whole process of surgery will become so accurate and precise and will help surgeons to perform surgery successfully.

Virtual Reality is adding other benefits in the medical industry and one of them is dealing with patients’ phobias. If some patient is facing any kind of phobia like flying or swimming, then it can be cured by creating a virtual environment. In this way, Virtual Reality can help patients to conquer their fear and cure phobia.

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It’s 2020, which means many companies are planning for the new year by developing strategies for their marketing content. Many of those companies will choose to incorporate video content this year, taking advantage of video’s many benefits and supplementing other written and visual content with more dynamic options. To aid in this process, we’re sharing our analysis of a series of video production trends that we believe will dominate video campaigns this year. Let’s get started!

The year 2020 presented itself with a different face. One that most of us never anticipated. The pandemic has forced us into a new reality.

A lot of team leaders are beginning to realize that the answer to surviving in this new world is ‘flexibility’ – a break from the traditional way of doing things. You would want to know how to boost productivity while working remotely, even when you’re in the film/TV production industry.

The COVID-19 crisis has thrown businesses into a state of turmoil and unprecedented uncertainty. As we return to the new normal, many individuals and business owners are now being forced to reinvent themselves and implement new strategies to cope with the changes. 

VIDEO MARKETING TRENDS TO LOOK OUT FOR IN 2020