Why are video brochures so successful?
VIDEO BROCHURES & MAILERS
First, they look impressive and recipients appreciate the convenience they provide. By handing or mailing a video brochure to a targeted recipient, companies can deliver their message in a state-of-the-art way in which the potential customer can experience a presentation at their own convenience. Video brochures are battery operated and do not require an internet connection or the presence of a company representative.
Second, the affect of videos is so much more impactful on the viewer compared to print or audio. Combining sound and motion with physical touch engages more senses. Studies have shown people retain significantly more when they see and hear something as opposed to just one or the other.
Third, they help make average salespeople amazing. Confidence is boosted and a salesperson feels less intimidation when equipped with an impressive cutting-edge piece of technology they can leave with a potential customer. It allows them to listen more and gives them to ability to take up less of the potential customer’s time. As alluded to previously, the customer may not remember much of what the salesperson says, but they will remember more about what the salesperson is selling after experiencing the video in the brochure. Furthermore, they create an ideal opportunity for a follow up meeting when the salesperson goes to pick up the video brochure. In the worst case scenario, the potential customer will be impressed by the coolness of the digital device they experienced.
Fourth, by including video brochures in a marketing campaign, companies maintain control over their brand. A well planned and produced video presents their brand in an optimal way of their choosing. Also, by including an eye-catching package in the printed portion of the brochure, there is more opportunity for the company to sell. Testimonials, QR codes, bullet points and catch phrases can be used in addition to a company logo to make the entire package more effective.
52% of marketers across the globe report that video is their highest ROI marketing tool. With 80-90% of direct mail reportedly getting opened daily, it’s easy to see why video-in-print is proven to deliver marketing success.
Use video-in-print to:
- Break through to C-level executives
- Educate sales channels and staff
- Launch new products and initiatives
- Deliver demos and tutorials
By combining the printed portion of traditional brochures with an LCD video screen embedded into the printed media, a powerful combination is produced. The experience for a viewer is much like watching a TV commercial. To make it even better, they actually get to hold it in their hands, which enhances the experience even more.
Animation is a great way to grab and hold consumers’ attention, as it’s interesting, easy to consume, and different. We can provide a custom designed animation that fits you and your brand to life.
- Industry studies have shown that video expedites buying decisions by72% versus plain print
- Video boosts comprehension and retention by 50%
- 75% of consumers prefer video presentations over that of plainprinted information
- A direct mail campaign using Video Brochures™ can produce anastonishing 6-10% response rate compared to a 1-3% response rate forplain printed materials
- Video tells a story the way you want it, time and time again,engaging your client’s sight, hearing and emotion.
Get the message out about your business with the mini powerhouse of Video Marketing with our innovative Video Business Cards. These engaging business cards iuse a 2.4 inch screen with built-in speakers that come to life playing your video the moment the business card is opened. Video Plus Print’s video business cards incorporating a video and audio message will help you stand above your competitors, capture leads to increase conversions and improve your ROI.
Your company brand will be the main focus for recipients. Video in this day and age has proven to be the most effective way for companies to market. People remember 10% of what they hear, 35% of what they see, and 65% of what they see and hear. As a result, ROI jumps when videos are part of a marketing campaign or sales strategy.