What New Trends Will We see in Corporate Video Production in 2023
From our perspective at, Hurst Digital, the future of corporate video production in 2023 can really fall into 4 categories.
-
Interactive and personalized videos: With the rise of artificial intelligence and machine learning, it is becoming easier to create interactive and personalized videos that can adapt to each viewer's preferences and needs. This could involve creating videos that allow viewers to choose their own path through the content, or that feature personalized recommendations and calls to action based on the viewer's behavior and interests.
-
Immersive video experiences: Virtual reality and augmented reality technologies are already being used to create immersive experiences for consumers, and it is likely that corporate video production will follow suit. This could involve creating videos that are fully immersive and allow viewers to feel like they are actually part of the action.
-
Short-form and snackable content: With attention spans shrinking and social media platforms favoring short-form content, corporate video production may increasingly focus on creating shorter videos that can be consumed quickly and easily. This could involve creating short clips or teaser videos that entice viewers to learn more or engage with the brand.
-
Live streaming and real-time content: Live streaming has become increasingly popular in recent years, and it is likely that corporate video production will continue to embrace this trend in 2023. This could involve live streaming events or product launches, or creating real-time content that allows viewers to engage with the brand in a more immediate and authentic way.
Overall, the future of corporate video production is likely to be shaped by advancements in technology and changes in consumer behavior. Hurst Digital is able to stay ahead of the curve and adapt to these trends That allows us to be successful in reaching and engaging their audiences through video content.
-- Joshua Hurst 469 644 1390 josh@hurstdigital.net Showreel 2023: https://youtu.be/cpwbg4tlg3U