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Blog by Hurst Digital
  • Marketing Company Outreach Email: How to Write One That Actually Gets Responses

    Author: Hurst Digital | Mar 20, 2023 | Categories: tradeshow , #3d , #Corporatevideo , 3D Animation , 3D Animation Studio , Augmented reality , Product Photography , Video Editing Services , Video Production Company

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    Marketing Company Outreach Email: How to Write One That Actually Gets Responses

    CLICK HERE TO READ THE FULL ARTICLE »


  • What Can We Expect From Interactive Presentations in 2023

    Author: Hurst Digital | Feb 28, 2023 | Categories: conference , exhibit , healthcare , interactive art , interactive health , interactive media , new media , scientific animation , trade show , tradeshow , tradeshow display , vascular , visual science , #3d , #CoComelon , 3D Animation , 3D Animation Studio , Corporate Video Production , Digital Production Services , What can we expect from interactive presentations in 2023

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    What Can We Expect From Interactive Presentations in 2023

    CLICK HERE TO READ THE FULL ARTICLE »


  • 3D Animation and Conference Content in 2023

    Author: Hurst Digital | Feb 28, 2023 | Categories: interactive health , interactive media , new media , pharma , scientific animation , trade show , tradeshow , tradeshow display , vascular , visual science , #3d , #CoComelon , 3D Animation , 3D Animation Studio , 5 Use Cases Of Augmented Reality That Boosted Businesses’ Sales , AR Posters Come To Life With Augmented Reality! , art installation , Augmented reality , Augmented reality examples: 10 industries using AR to reshape business , Award-Winning Digital Production Company , Commercial Photography , Commercial Video Production , Corporate Photography , Corporate Video Production , Digital Production Services , Graphic Design Services , How can businesses reap the benefits of virtual reality? , Medical Animation , Product Photography , VIDEO BROCHURES LCD OPTIONS , Video Editing Services , Video Production Company , Video Production Services , Virtual reality

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    3D Animation and Conference Content in 2023

    CLICK HERE TO READ THE FULL ARTICLE »


  • How VR can be used to combat America’s opioid crisis

    Author: Mock Webware | May 02, 2022 | Categories: visual science , 3D Animation , 3D Animation Studio , How can businesses reap the benefits of virtual reality? , Medical Animation

    How VR can be used to combat America’s opioid crisis

    CLICK HERE TO READ THE FULL ARTICLE »


  • Three Ways Doctors Are Using Virtual Reality (VR) for Surgery Today

    Author: Mock Webware | Apr 25, 2022 | Categories: 3D Animation , 3D Animation Studio , Medical Animation , Video Production Company , Virtual reality

    Three Ways Doctors Are Using Virtual Reality (VR) for Surgery Today

    CLICK HERE TO READ THE FULL ARTICLE »


  • 9 Real Use Cases of How AR Apps are Improving the Patient Medical Experience

    Author: Mock Webware | Apr 25, 2022 | Categories: 3D Animation , 3D Animation Studio , Medical Animation , Video Production Company , Virtual reality

    9 Real Use Cases of How AR Apps are Improving the Patient Medical Experience

    CLICK HERE TO READ THE FULL ARTICLE »


  • Implementing VR & AR in Medicine and Medical Training

    Author: Mock Webware | Apr 25, 2022 | Categories: interactive health , 3D Animation , 3D Animation Studio , Medical Animation , Virtual reality

    Implementing VR & AR in Medicine and Medical Training

    CLICK HERE TO READ THE FULL ARTICLE »


  • Medical Animation Pricing

    Author: Mock Webware | Apr 25, 2022 | Categories: 3D Animation , 3D Animation Studio , Medical Animation , Virtual reality

    Medical Animation Pricing

    CLICK HERE TO READ THE FULL ARTICLE »


  • Medical and Surgical Animations & Illustrations

    Author: Mock Webware | Apr 25, 2022 | Categories: 3D Animation , 3D Animation Studio , Medical Animation , Video Production Services , Virtual reality

    Medical and Surgical Animations & Illustrations

    • hooting & Crime Scene Reconstruction
    • Expert witness testimony
    • - Video Analysis
    • - Crime Scene Expert
    • - Shooting Scene expert
    • - Forensic animation expert

    CLICK HERE TO READ THE FULL ARTICLE »


  • MEDICAL ANIMATION VIDEOS - BREATHE LIFE INTO YOUR HEALTHCARE MARKETING CAMPAIGNS

    Author: Mock Webware | Apr 25, 2022 | Categories: trade show , 3D Animation , 3D Animation Studio , Medical Animation , Video Editing Services

    MEDICAL ANIMATION VIDEOS - BREATHE LIFE INTO YOUR HEALTHCARE MARKETING CAMPAIGNS

    CLICK HERE TO READ THE FULL ARTICLE »


  • How Medical Animation Can Benefit Healthcare Professionals

    Author: Mock Webware | Apr 25, 2022 | Categories: 3D Animation , 3D Animation Studio , Digital Production Services , Medical Animation

    How Medical Animation Can Benefit Healthcare Professionals

    CLICK HERE TO READ THE FULL ARTICLE »


  • How can 3DforScience help you to visualize complex processes

    Author: Mock Webware | Apr 25, 2022 | Categories: visual science , 3D Animation , 3D Animation Studio , Corporate Video Production , How can businesses reap the benefits of virtual reality? , Medical Animation

    How can 3DforScience help you to visualize complex processes

    CLICK HERE TO READ THE FULL ARTICLE »


  • Unity vs Unreal: the best animation program

    Author: Mock Webware | Apr 25, 2022 | Categories: healthcare , interactive health , 3D Animation , 3D Animation Studio , Medical Animation , Video Production Company

    Unity vs Unreal: the best animation program

     

    CLICK HERE TO READ THE FULL ARTICLE »


  • Contextual 2.0: blazing a human trail forward for digital advertising

    Author: Mock Webware | Apr 25, 2022 | Categories: 3D Animation , 3D Animation Studio , Graphic Design Services , Video Editing Services , Video Production Company , Video Production Services , Virtual reality

    Contextual 2.0: blazing a human trail forward for digital advertising

    CLICK HERE TO READ THE FULL ARTICLE »


  • Traditional Advertising May Just Die

    Author: Mock Webware | Apr 25, 2022 | Categories: 3D Animation , 3D Animation Studio , Commercial Photography , Corporate Photography , Graphic Design Services , Medical Animation , Video Production Company , Video Production Services

    Traditional Advertising May Just Die

    CLICK HERE TO READ THE FULL ARTICLE »


  • Mid-Market Advertisers Deserve Better Ad Tech

    Author: Mock Webware | Apr 25, 2022 | Categories: interactive media , visual science , 3D Animation , 3D Animation Studio , Digital Production Services , Video Production Services

    Advertisers from internet, automotive, retail and insurance companies take up over 30% of the $200 billion ad market. Half of that ad-market pie is funded by mid-market and long-tail advertisers that keep the global ad engine running. They are how Google, Facebook and Amazon have made their fortunes.

    Yet, even though mid-market advertisers represent such a massive chunk of the marketplace, they face many constraints with few tools to answer the most basic existential questions in advertising.

    It’s a wonder their buying power hasn’t driven more innovation.

     

    Limited inventory

    Very often, the most visible, highest-attention, brand-safe inventory is only available to large national advertisers. Or it’s only guaranteed to large advertisers, who can afford lucrative national media deals. 

    Take addressable TV, for example. It is possible to buy refined, targeted, behavioral audiences with live, linear, addressable TV. You want to reach pet owners watching CNN? You need an MVPD addressable buy. However, it’s going to require a minimum spend and it’s not likely to be available in select markets. OTT & CTV aggregators can help but only to an extent.

    You want to reach pet owners that stream CNN? OTT/CTV aggregators can provide that targeting, even in select geographies and with much lower minimum spends. But the downside here is that the inventory will be bundled with a bunch of other content you’ve probably never heard of. The reality is that the mid-market brand can’t architect when or where their spots will air. 

    Plus, many aggregators have started to command monthly minimums above $50K, which can be cost prohibitive for smaller mid-market players. When it comes to premium online display, direct publisher deals often come with geotargeting limitations, leaving mid-marketers with remnant inventory. Try buying The New York Times, Wall Street Journal or other premium digital publishers in select DMAs. It’s next to impossible.

    And forget about the awareness impact of in-product placement. In-product placement deals, a strategic work-around to gaining brand exposure in non-ad-supported streaming content, is not available to mid-marketers, who have mid-market budgets and spot-market geotargets.

    Lack of insight into walled gardens

    Facebook, Google and Amazon are walled gardens. They’ve built sophisticated machine learning algorithms to allow for do-it-yourself campaign optimizations within their walled gardens. But there exists an informational white space of budgeting and channel allocation across the walled gardens. That cross-pollination attribution remains elusive to many mid-marketers because the tools to answer those questions are expensive and require loads of data.

    True metrics just out of reach

    The efficiency of audience targeting and low CPMs in digital media is good news for mid-marketers, especially smaller national brands. A digital-first plan allows for the efficiency of audience targeting. But the “reach” metric of digital-forward media plans is bad news. 

    I have seen Nielsen studies where a digital campaign peaks at about 8% market reach. A deeper reach solution could be devised by layering digital solutions. But measurement of combined reach among multiple digital partners remains elusive. This is a big problem for mid-size brands spending the propensity of ad budgets on digital channels. 

    Why is reach important? If you subscribe to the marketing science theory of “recency,” then you believe one impression at the point of need is more important than multiple impressions when the need doesn’t exist. With that in mind, reach is more relevant than ever. And tools that appropriately calculate and optimize reach across multiple digital platforms should be available to mid-market.

    Obstacles to media planning

    For media planners, there’s a big question mark around what media the target audience consumes, what touch points they trust, etc. This type of information is very hard to obtain at the mid-market level. There are social listening tools and AI audience insight tools that will provide some media usage, but their steep subscription costs lock out mid-market. And often the media outlets cited through usage studies are only available nationally, so the insight isn’t actionable if the brand is focused on an efficient DMA approach. What good does it do to my Atlanta media plan for pet food purchasers if New York Times over-indexes?

    A missed opportunity in the middle

    It doesn’t seem likely that mid-marketer planning, research and measurement tools will tier pricing to make themselves approachable to the mid-market. But, if they did, they may find a new marketplace. Either that or mid-marketers should form an industry consortium to address their specific ad needs. 

    CLICK HERE TO READ THE FULL ARTICLE »


  • Immersive Learning: What is it and why does it work?

    Author: Mock Webware | Apr 07, 2022 | Categories: 3D Animation , 3D Animation Studio , Commercial Video Production , Video Production Services , Virtual reality

    Immersive Learning: What is it and why does it work?

    CLICK HERE TO READ THE FULL ARTICLE »


  • HR professionals: Here’s what you can do with a VR headset

    Author: Mock Webware | Apr 07, 2022 | Categories: tradeshow , 3D Animation , 3D Animation Studio , Corporate Photography , Video Production Services , Virtual reality

    HR professionals: Here’s what you can do with a VR headset

    CLICK HERE TO READ THE FULL ARTICLE »


  • Why Use Animated Video?

    Author: Mock Webware | Apr 07, 2022 | Categories: tradeshow display , 3D Animation , 3D Animation Studio , Graphic Design Services , Medical Animation , Virtual reality

    Why Use Animated Video?

    CLICK HERE TO READ THE FULL ARTICLE »


  • Why Your Business Needs A Product Explainer Video

    Author: Mock Webware | Apr 07, 2022 | Categories: 3D Animation , 3D Animation Studio , Graphic Design Services , Medical Animation , Virtual reality

    Why Your Business Needs A Product Explainer Video

    CLICK HERE TO READ THE FULL ARTICLE »


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Recent Posts

  • Marketing Company Outreach Email: How to Write One That Actually Gets Responses
  • What Can We Expect From Interactive Presentations in 2023
  • 3D Animation and Conference Content in 2023
  • How VR can be used to combat America’s opioid crisis
  • Three Ways Doctors Are Using Virtual Reality (VR) for Surgery Today
  • 9 Real Use Cases of How AR Apps are Improving the Patient Medical Experience
  • Implementing VR & AR in Medicine and Medical Training
  • Medical Animation Pricing
  • Medical and Surgical Animations & Illustrations
  • MEDICAL ANIMATION VIDEOS - BREATHE LIFE INTO YOUR HEALTHCARE MARKETING CAMPAIGNS
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  • Home
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  • Behind The Scene
  • Services
    • Services
    • 3D Animation + AR/VR
      • 3D Animation + AR/VR
      • Augmented Reality
      • Virtual Reality
    • Broadcast Commercials
    • Video Production + Post
    • Medical Animation
      • Medical Animation
      • Florida
      • New Mexico
      • Oklahoma
    • Long Format - Series
    • Interactive Game Design
  • Service Areas
  • Awards
  • Blog
  • Contact Us