TikTok Video for Business

TikTok video for business is getting increasingly important.

TikTok is the fastest growing social media platform and has skyrocketed since the start of lockdown. In June 2020 TikTok became the top-grossing non-gaming platform on the market, with more than $90.7million (Sensor Tower) in user spending in just one month.

Nevertheless, TikTok’s popularity comes mainly from China, followed by the US and has not quite gained the same grossing interest in the U.K. However, online trends in our homeland usually lag behind the two most powerful nations in the world.

Getting ahead of the game on the newest social media platform will increase your chances of getting more engagement. We decided to craft this article explaining why using TikTok video for business marketing will show innovation and help you to stand out from the crowd.

1. Advertising on TikTok

With 800 million monthly active users, TikTok trumps social media platforms such as LinkedIn (660 million), Twitter (340 million) and Snapchat (218 million). Thus, through approximate calculation, TikTok will reach 1.5x the number of people than LinkedIn, 2x Twitter and over 3x the number of people than Snapchat.

Nevertheless, you will need to get authorisation from TikTok as a business to be able to advertise on the platform. Once verified, you will take control of the TikTok account manager role and then have the control to create campaigns from there.

2. Know your audience

TikTok is a platform for Gen Z (16-24). If your brand or business caters to this age group, then you should be pushing your branded video onto the platform. Albeit, this doesn’t mean that if your target audience is beyond this, that you shouldn’t use TikTok in creative ways.

Having as much video coverage on social media is imperative as this shows that your love your brand and are willing to showcase it as much as possible.

After all, TikTok is built on entertainment and consumers across the internet primarily engage in content that’s captivating. Therefore, being playful on TikTok can be a great pull and entice a wider target audience than you imagined.

A great example of this is the New York Times. The usual target audience for the newspaper is educated, cosmopolitan and middle-aged people (30-49 years old). Nevertheless, The New York Times showcases its product through playful office banter, reaching out to a different audience. Not only does this push New York Times brand, but we imagine it will also help with recruiting the next best journalists. Great innovation!

3. Showcase your product

The short videos which are available on TikTok are perfect for breaking down your product and showing it in action. After all, we recommend that grab your audience’s attention in the first seven seconds of a video. Considering the maximum number of seconds to a TikTok segment is 15 seconds, then engaging your audience early is perfect for TikTok.