Author: Hurst Digital | Feb 12, 2024 | Categories: Broadcast commercials , Commercial Video Production , Storytelling in advertising

As a business owner, I recognize the significance of storytelling in creating a lasting impact on consumers. In this blog, we will unravel the art of storytelling in broadcast commercials and how it can elevate your brand narrative, fostering a deeper connection with your audience.

Captivating Narrative Arc:

Start with a strong hook that grabs the audience's attention within the first few seconds. This could be a surprising statement, a relatable scenario, or a visually stunning image.

Develop a clear and engaging narrative arc that takes the viewers on a journey. ...

Author: Hurst Digital | Jan 19, 2024 | Categories: 15-Second Commercials , Commercial Video Production , Short-form content

In the fast-paced digital landscape, capturing the attention of your audience is more challenging than ever. As a business owner, I understand the struggle of conveying a compelling message in a short amount of time. In this blog, we will delve into the rise of short-form content, particularly the effectiveness of 15-second commercials. Let's explore how this trend can revolutionize your marketing strategy and elevate your brand presence.

Captivating Visuals and Branding:

In the limited timeframe of a 15-second commercial, it's crucial to use visually striking and memorab...

Author: Hurst Digital | Feb 28, 2023 | Categories: interactive health , interactive media , new media , pharma , scientific animation , trade show , tradeshow , tradeshow display , vascular , visual science , #3d , #CoComelon , 3D Animation , 3D Animation Studio , 5 Use Cases Of Augmented Reality That Boosted Businesses’ Sales , AR Posters Come To Life With Augmented Reality! , art installation , Augmented reality , Augmented reality examples: 10 industries using AR to reshape business , Award-Winning Digital Production Company , Commercial Photography , Commercial Video Production , Corporate Photography , Corporate Video Production , Digital Production Services , Graphic Design Servi...

Immersive Learning: What is it and why does it work?

Immersive Learning and VR have taken the L&D and HR world by storm. Even with the significant changes to how our world works, Immersive Learning remains a cornerstone of corporate learning today and a foundation for where things are headed. Founded in behavioral and cognitive science, Immersive Learning with VR provides a memorable tool that accelerates employees’ proficiency in their roles through an immersive training environment.

With such impact, it’s important to understand what this emerging category of training is and why it works so well in an enterprise environment.

What is Immersive Learning?

Immersive Learning is an expe...

Status is reachable

Anthony J James

CEO, Innovation and Growth at Trinity Consulting - Founder, InfluencerActive, the World's First B2B Influencer Marketplace

One of the promises of a social impact and wellbeing focused technology accelerators was the opportunity to not just change, but radically transform, lives. For the greater good.

When we talk about technology and innovation, it can sometimes sound like gibberish. It makes us think of the brightest and shiniest device that we own. It makes us think of LEDs, robots and mechanical sounds. But rarely does it look, feel and sound “human”.

But imagine a pl...

The first movie ever to be watched on a plane was Howdy Chicago on an eleven-passenger hydroplane at the Pageant of Progress exhibition in 1921. However, it took until 1988 before the first in-seat, in-flight entertainment system was tested. Introduced by Northwest Orient Airlines on its Boeing 747s, it was so popular that the airline rolled it out across its entire fleet.

Today, in-flight entertainment is getting ready to take off again with technology that’s set to bring a new lease of life to airport lounges and aircraft.

Inflight VR brings virtual reality to airports and aircraft

Inflight VR, which creates virtual reality-powered (VR) systems for the air industry, has partnered with g...

Video marketing became a major player in the 2010s and has no plans to slow down in 2020 and beyond. A lot of what is relevant for video marketing in 2019 will still be absolutely important this year.

In this blog, we’re going over six video trends and ideas that will help you hit the ground running in 2020.

1. The Benefits Continue to Increase

Over the last decade, companies that have embraced video marketing as a strategy have seen great results. From increased web traffic to lead generation, the benefit of video marketing is abundant. (See Wyzowl’s full video marketing statistics here).

With 86% of businesses using video, and 77% of them already posting videos on social media, no...