Author: Hurst Digital | Feb 28, 2023 | Categories: interactive health , interactive media , new media , pharma , scientific animation , trade show , tradeshow , tradeshow display , vascular , visual science , #3d , #CoComelon , 3D Animation , 3D Animation Studio , 5 Use Cases Of Augmented Reality That Boosted Businesses’ Sales , AR Posters Come To Life With Augmented Reality! , art installation , Augmented reality , Augmented reality examples: 10 industries using AR to reshape business , Award-Winning Digital Production Company , Commercial Photography , Commercial Video Production , Corporate Photography , Corporate Video Production , Digital Production Services , Graphic Design Servi...
Feb
28
Apr
24
Contextual 2.0: blazing a human trail forward for digital advertising
Kicking off The Drum’s Digital Advertising Focus, we lay the groundwork on what went wrong with digital advertising and explore the true innovation frontier of contextual advertising 2.0.
Invasive, annoying, irrelevant – ask consumers how they feel about digital advertising right now and it’s likely you’ll be met with these words. A recent Harris Poll commissioned by GumGum found that over a third (38%) of consumers feel ‘creeped out’ when brands use technology to track their internet browsing habits to deliver advertising that is relevant to them, and 31% feel ‘violated’.
If th...
Apr
24
April 25
Ad Age hosts the A-List and Creativity Awards Gala tonight at Cipriani Wall Street in New York City. (The event is sold out.)
April 26
It’s National Pretzel Day, so Auntie Anne’s is giving away a free original or cinnamon sugar pretzel to members of its rewards program.
ADVERTISING
April 27
BBDO New York President and CEO Kirsten Flanik joins Ad Age Remotely to discuss ageism in advertising.
Subscribe to Ad Age now for the latest industry news and analysis.
April 28
ESPN and ABC broadcast the first of three days of live coverage of the 2022 NFL Draft starting at 8 p.m. ET. Disney ad sales reports robust demand, with 100 advertisers, including 13 official sponsors across 45 categ...
Apr
24
A certain part of advertising will likely never die off. It’s the type that made the first bird tweet and show off its plumage to say to a prospective mate, “Hey, I’m over here!” That is the essence of advertising. We’re here. Take notice! But unlike the birds, we don’t know when to stop or even which species we are going after so we carpet bomb the world with ads and spam.
We are approaching a time of diminishing returns for advertisers, where it can often cost more to run an ad than the the ad brings in revenue. We’ve already hit that point as most people who have tried to buy keywords on Google knows—rarely do you make more than Google made o...
Apr
06
Why Use Animated Video?
An animated corporate video is the perfect way to help businesses tell their story in a more comprehensive, fun and engaging way.
This is because 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. According to biologists, vision dominants our senses and takes up half of our brain’s resources. And because we allocate so much of our brain to visual information, we process video 60,000x faster than text.
Here’s a little test if you don’t believe me. Out of the two images below, which one is easier to comprehend?
Image Vs Text
And that’s why there’s been a huge shift towards video content on social ...
Apr
06
Why Your Business Needs A Product Explainer Video
Some things in life may not seem essential, and yet the value they add can be huge. Take a navigation app on your phone. You could use a map, but the time saved using the app can be priceless. This is especially true if you’re in a new city, with a ‘can’t miss’ something scheduled in your day.
Corporate explainer videos do the same for your messages and information. They guide viewers through messages while making them much easier to understand and a lot more memorable than the same things delivered by text via a webpage or promotional literature. This kind of added value in a business setting can be a game changer; expl...
Apr
06
TikTok Video for Business
TikTok video for business is getting increasingly important.
TikTok is the fastest growing social media platform and has skyrocketed since the start of lockdown. In June 2020 TikTok became the top-grossing non-gaming platform on the market, with more than $90.7million (Sensor Tower) in user spending in just one month.
Nevertheless, TikTok’s popularity comes mainly from China, followed by the US and has not quite gained the same grossing interest in the U.K. However, online trends in our homeland usually lag behind the two most powerful nations in the world.
Getting ahead of the game on the newest social media platform will increase your chances of getting more eng...
Apr
06
Business Animation Usage and Trends.
Here at Stormy Studio, we are interested in finding out business animation usage and trends. Therefore, we decided to conduct a survey, which we named Business Animation 2020 Survey Report. The information gathered from the survey is based on 50 results. These are taken from individuals who work in a variety of small and medium enterprises to FTSE 100 organisations.
These insights from our survey will help you to make well-researched decisions and give you a better understanding of why you should consider using animation for your business. We believe that bespoke animation will allow you to stand out from your competitors.
In this article, we will be highlig...
Jul
10
Many stroke patients struggle for months or even years to regain the mobility and control of their limbs. Traditional physical therapy is grueling and not engaging at all. But this is about to change. Regan Petrie, a New Zealand based developer has decided to create an augmented reality game based on his Masters thesis at Victoria University of Wellington. The concept behind the game and the subject of the thesis is that augmented reality technology can help patient with limited mobility caused by stroke, to regain control over their limbs.
NZ Fauna AR—Exercise and Entertainment
The result of Regan Petrie’s work is a fun and engaging augmented reality game featuring a friendly and ...
Jul
10
The first movie ever to be watched on a plane was Howdy Chicago on an eleven-passenger hydroplane at the Pageant of Progress exhibition in 1921. However, it took until 1988 before the first in-seat, in-flight entertainment system was tested. Introduced by Northwest Orient Airlines on its Boeing 747s, it was so popular that the airline rolled it out across its entire fleet.
Today, in-flight entertainment is getting ready to take off again with technology that’s set to bring a new lease of life to airport lounges and aircraft.
Inflight VR brings virtual reality to airports and aircraft
Inflight VR, which creates virtual reality-powered (VR) systems for the air industry, has partnered with g...