It’s 2020, which means many companies are planning for the new year by developing strategies for their marketing content. Many of those companies will choose to incorporate video content this year, taking advantage of video’s many benefits and supplementing other written and visual content with more dynamic options. To aid in this process, we’re sharing our analysis of a series of video production trends that we believe will dominate video campaigns this year. Let’s get started!

The year 2020 presented itself with a different face. One that most of us never anticipated. The pandemic has forced us into a new reality.

A lot of team leaders are beginning to realize that the answer to surviving in this new world is ‘flexibility’ – a break from the traditional way of doing things. You would want to know how to boost productivity while working remotely, even when you’re in the film/TV production industry.

The COVID-19 crisis has thrown businesses into a state of turmoil and unprecedented uncertainty. As we return to the new normal, many individuals and business owners are now being forced to reinvent themselves and implement new strategies to cope with the changes. 

VIDEO MARKETING TRENDS TO LOOK OUT FOR IN 2020

WILL VIRTUAL ANNUAL MEETINGS BECOME THE NORM FOR PUBLIC COMPANIES?

Across the world, Video Brochures have been popping up time and time again to prove they’re versatility and applicability to all aspects of the industry. From hospitality to theme parks, law firms, real estate, and religious organizations, among others, the branded video message proves itself to be the most effective delivery of video content to customers.

If you’re looking at means to expand your business and ensure your brand receives the exposure it deserves, it’s essential to flow with the times and adopt a digital marketing plan. Unfortunately, what many people fail to realize is that practicing the latest trends isn’t always the best idea for your growth. 

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Facebook Clarifies Guidelines Around Music Usage in Video Posts

US users get excited - Facebook's Bitmoji-style Avatars are coming to you.

After initially launching them in Australia last June, then rolling them out across Europe last month, Facebook's Fidji Simo today confirmed that the cartoonish likenesses will be available in the US from today.

YouTube Creator Insider Tom Leung has this week provided an update on two significant features that are coming to YouTube publishers. First off, Leung has confirmed that its new listing of when your YouTube audience is online is now available to all users. As you can see here, the new chart, available in YouTube Studio analytics, displays when your audience is most active on the platform, which can help in your planning. As per Leung: "We started rolling it out very gradually, but now it's available to all, 100% of Creators". It's similar to Facebook's audience insights, which, as noted, provides more guidance as to when you should be looking to connect with…

https://youtu.be/LTWXkKhg_qc

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