Medical and Surgical Animations & Illustrations
- hooting & Crime Scene Reconstruction
- Expert witness testimony
- - Video Analysis
- - Crime Scene Expert
- - Shooting Scene expert
- - Forensic animation expert
Author: Mock Webware | | Categories: 3D Animation , 3D Animation Studio , Medical Animation , Video Production Services , Virtual reality
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Author: Mock Webware | | Categories: trade show , 3D Animation , 3D Animation Studio , Medical Animation , Video Editing Services
MEDICAL ANIMATION VIDEOS - BREATHE LIFE INTO YOUR HEALTHCARE MARKETING CAMPAIGNS
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Author: Mock Webware | | Categories: 3D Animation , 3D Animation Studio , Digital Production Services , Medical Animation
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Author: Mock Webware | | Categories: visual science , 3D Animation , 3D Animation Studio , Corporate Video Production , How can businesses reap the benefits of virtual reality? , Medical Animation
How can 3DforScience help you to visualize complex processes
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Author: Mock Webware | | Categories: healthcare , interactive health , 3D Animation , 3D Animation Studio , Medical Animation , Video Production Company
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Author: Mock Webware | | Categories: 3D Animation , 3D Animation Studio , Graphic Design Services , Video Editing Services , Video Production Company , Video Production Services , Virtual reality
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Author: Mock Webware | | Categories: heart anatomy , tradeshow display , Corporate Video Production , Graphic Design Services , nft , Video Editing Services , Video Production Services , Virtual reality
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Author: Mock Webware | | Categories: 3D Animation , 3D Animation Studio , Commercial Photography , Corporate Photography , Graphic Design Services , Medical Animation , Video Production Company , Video Production Services
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Author: Mock Webware | | Categories: interactive media , visual science , 3D Animation , 3D Animation Studio , Digital Production Services , Video Production Services
Advertisers from internet, automotive, retail and insurance companies take up over 30% of the $200 billion ad market. Half of that ad-market pie is funded by mid-market and long-tail advertisers that keep the global ad engine running. They are how Google, Facebook and Amazon have made their fortunes.
Yet, even though mid-market advertisers represent such a massive chunk of the marketplace, they face many constraints with few tools to answer the most basic existential questions in advertising.
It’s a wonder their buying power hasn’t driven more innovation.
Limited inventory
Very often, the most visible, highest-attention, brand-safe inventory is only available to large national advertisers. Or it’s only guaranteed to large advertisers, who can afford lucrative national media deals.
Take addressable TV, for example. It is possible to buy refined, targeted, behavioral audiences with live, linear, addressable TV. You want to reach pet owners watching CNN? You need an MVPD addressable buy. However, it’s going to require a minimum spend and it’s not likely to be available in select markets. OTT & CTV aggregators can help but only to an extent.
You want to reach pet owners that stream CNN? OTT/CTV aggregators can provide that targeting, even in select geographies and with much lower minimum spends. But the downside here is that the inventory will be bundled with a bunch of other content you’ve probably never heard of. The reality is that the mid-market brand can’t architect when or where their spots will air.
Plus, many aggregators have started to command monthly minimums above $50K, which can be cost prohibitive for smaller mid-market players. When it comes to premium online display, direct publisher deals often come with geotargeting limitations, leaving mid-marketers with remnant inventory. Try buying The New York Times, Wall Street Journal or other premium digital publishers in select DMAs. It’s next to impossible.
And forget about the awareness impact of in-product placement. In-product placement deals, a strategic work-around to gaining brand exposure in non-ad-supported streaming content, is not available to mid-marketers, who have mid-market budgets and spot-market geotargets.
Lack of insight into walled gardens
Facebook, Google and Amazon are walled gardens. They’ve built sophisticated machine learning algorithms to allow for do-it-yourself campaign optimizations within their walled gardens. But there exists an informational white space of budgeting and channel allocation across the walled gardens. That cross-pollination attribution remains elusive to many mid-marketers because the tools to answer those questions are expensive and require loads of data.
True metrics just out of reach
The efficiency of audience targeting and low CPMs in digital media is good news for mid-marketers, especially smaller national brands. A digital-first plan allows for the efficiency of audience targeting. But the “reach” metric of digital-forward media plans is bad news.
I have seen Nielsen studies where a digital campaign peaks at about 8% market reach. A deeper reach solution could be devised by layering digital solutions. But measurement of combined reach among multiple digital partners remains elusive. This is a big problem for mid-size brands spending the propensity of ad budgets on digital channels.
Why is reach important? If you subscribe to the marketing science theory of “recency,” then you believe one impression at the point of need is more important than multiple impressions when the need doesn’t exist. With that in mind, reach is more relevant than ever. And tools that appropriately calculate and optimize reach across multiple digital platforms should be available to mid-market.
Obstacles to media planning
For media planners, there’s a big question mark around what media the target audience consumes, what touch points they trust, etc. This type of information is very hard to obtain at the mid-market level. There are social listening tools and AI audience insight tools that will provide some media usage, but their steep subscription costs lock out mid-market. And often the media outlets cited through usage studies are only available nationally, so the insight isn’t actionable if the brand is focused on an efficient DMA approach. What good does it do to my Atlanta media plan for pet food purchasers if New York Times over-indexes?
A missed opportunity in the middle
It doesn’t seem likely that mid-marketer planning, research and measurement tools will tier pricing to make themselves approachable to the mid-market. But, if they did, they may find a new marketplace. Either that or mid-marketers should form an industry consortium to address their specific ad needs.
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Author: Mock Webware | | Categories: 3D Animation , 3D Animation Studio , Commercial Video Production , Video Production Services , Virtual reality
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Author: Mock Webware | | Categories: tradeshow , 3D Animation , 3D Animation Studio , Corporate Photography , Video Production Services , Virtual reality
HR professionals: Here’s what you can do with a VR headset
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Author: Mock Webware | | Categories: tradeshow display , 3D Animation , 3D Animation Studio , Graphic Design Services , Medical Animation , Virtual reality
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Author: Mock Webware | | Categories: 3D Animation , 3D Animation Studio , Graphic Design Services , Medical Animation , Virtual reality
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Author: Mock Webware | | Categories: 3D Animation , 3D Animation Studio , Augmented reality , Graphic Design Services , Virtual reality
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Author: Mock Webware | | Categories: interactive art , 3D Animation , 3D Animation Studio , Graphic Design Services , nft , Video Production Services , Virtual reality
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Author: Mock Webware | | Categories: visual science , 3D Animation , Digital Production Services , Medical Animation , nft , Video Editing Services , Virtual reality
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Author: Mock Webware | | Categories: interactive media , new media , trade show , 3D Animation , 3D Animation Studio , Commercial Video Production , Corporate Video Production
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Author: Hurst Digital | | Categories: visual science , 3D Animation , 3D Animation Studio
The 10 Best Science Illustrations of 2022
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Author: Hurst Digital | | Categories: scientific animation , 3D Animation , 3D Animation Studio
Why is Medical 3D Animation the better choice?
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Author: Hurst Digital | | Categories: scientific animation , 3D Animation , 3D Animation Studio
Medical Surgical 3D Animation as an Educational Tool
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